The purpose of the Creativity and Innovation section is to help you understand and differentiate the concepts of creativity and innovation, and to introduce a model for creativity that will help us to manage the creative process.

After completing this section, you will be able to articulate the Concepts of Creativity and Innovation and explain the four dimensions of the Four 'Ps' Model by:

  • Identifying and explaining common creativity mythology
  • Identifying a model containing four critical elements needed to understand creativity
  • Identifying a productive definition of creativity
  • Comparing and contrasting the definition of creativity to innovation