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4.2.6.1

In summary, Creativity is a process of generating the ideas that will foster Innovation in the creation of new or improved products.

In this section, you reviewed the topics of creativity and innovation. While creativity can be fostered by itself, innovation cannot be accomplished without creativity. Innovation is the result of applying creative ideas to improve products and challenge the marketplace.

You also learned about the Four 'Ps' Model for defining creativity. In subsequent sections, you will learn how to apply the Four 'Ps' model to develop and foster creativity in teams.

Take a moment to answer the following questions about concepts of Creativity, Innovation and the Four 'Ps' Model:

  • What distinguishes our definition of Creativity in a business context?
  • Why can Creativity stand alone, but Innovation cannot?
  • What do the Four 'Ps' represent in the Four 'Ps' Model?

Now that you have completed this section of the course, you should be able to:

  • Identify and explain common creativity mythology
  • Identify a model containing four critical elements needed to understand creativity
  • Identify a productive definition of creativity
  • Compare and contrast the definition of creativity to innovation
  • Articulate the four dimensions of the Four 'Ps' Model

This completes the section on Creativity and Innovation of the Creative Problem Solving 101distributed learning course. Click the Next button to complete the section quiz.