Improving your creativity, and encouraging the use of your team’s creative strengths, involves having an awareness and understanding of all Four 'Ps' of creativity as well as being able to apply specific tools and skills.

In this section, we will explore the ‘P’ of product. Some of the Topics we will focus on in this section include:

This section will briefly examine product activity, assessment of creative products, characteristics of creative products and eventually the decay curve associated with ideation to product implementation.

We estimate that this section will take 30 minutes to complete.