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4.5.1

Improving your creativity, and encouraging the use of your team’s creative strengths, involves having an awareness and understanding of the underlying creative process and its role in problem solving, enhanced through the application of the specific thinking guidelines and tools.

Having an explicit Process to facilitate creativity is a fundamental way to assure you achieve the results you desire. In this section, Process will be explored in depth as a means to help you understand and use creativity to address the three challenges we often face.

  • We must cope with the ever increasing pace of change
  • We must deal with escalating complexity
  • We must anticipate and respond to fierce competition

The information and experiences contained in this section will help to enable you to better address these three challenges. Toward that end the following topics are included in this section:

We estimate that this section will take 120 minutes to complete.