CPSB is a professional services firm within the field of creativity and innovation. We are committed to helping our clients meet their innovation challenges. We combine our practical experience with cutting edge research to ensure that our services yield the desired results. Our core team serves our associates and clients in providing programs, workshops, courses, and consulting. Our network of associates provides a diverse group of talents, skills, and experiences – while sharing a common commitment and framework for practice. Our Creativity Research Unit includes a network of seasoned scholars and researchers to guide our research and development work.


We have been in business for nearly 40 years, and now operate as a corporation located in Erie County and New York State.


Our initial name was The Creative Problem Solving Group – Buffalo and we used CPSB as our logo. Our current name is The Creative Problem Solving Group, Inc, but we still use the CPSB logo. 

Scott Isaksen
CEO & President

Dr. Scott Isaksen is the founder of the Creative Problem Solving Group in Buffalo, New York, and a Professor of Leadership and Organizational Behavior at the BI Norwegian Business School. A former professor and director of the International Center for Studies in Creativity within the State University of New York, he has published over 200 books, articles, and chapters in books. He has provided consultation and training on leadership and creativity for over 450 organizations in 35 different countries around the world. Scott is a member of the American Psychological Association, the Society of Consulting Psychologists, the Academy of Management, and the Product Development Management Association. Scott has served as a consulting editor for the Journal of Creative Behavior since 1983, and is a visiting professor to various Universities and on the faculty for GE’s Leadership for Customers Programs.

Working with a number of colleagues, Scott has developed the Situational Outlook Questionnaire (SOQ) – a measure of the work environment for creativity and innovation, and VIEW: An Assessment of Problem Solving Style.

Sarah Wilson
Lead Assessment Administrator

Sarah joined CPSB in the role of office assistant in January 2013. In addition to general office operations, her responsibilities include organizing and tracking data to compile into high quality result packets, website content management, client support, and customer service.

Sarah earned her MM in Clarinet Performance from Houghton College in 2010. Her bachelor’s degree in Music Education was also completed at Houghton College in 2008.

Currently she has a daughter and a son and thoroughly enjoys being a working mom.  In addition to her work responsibilities, she performs with the Musicians Concert Band and the Zelienople Community Band as a clarinetist. In her free time she enjoys training for long distance running events.  Her first marathon will be in the Spring of 2019.   

Marves Isaksen
VP of Finance & Admin

Marves is responsible for the financial administration of CPSB.  In this role Marves prepares invoices, manages payroll, orders materials, works with CPSB’s accountant and attorney and communicates with clients.


Prior to working at CPSB, Marves was employed as a teacher at Starpoint Central High School.  She also worked as an office assistant at Cushing Capital Corporation, a financial planning office.


Marves earned a Bachelor of Science in Education Degree, cum laude, from Buffalo State College.


In her free-time she enjoys spending time with family (especially her two grandchildren), watching Buffalo Bills Football, traveling and taking part in church activities.




Bill Shephard

William Shephard is the Vice President of Group Services at CPSB, Inc. Bill is responsible for developing and maintaining high quality relationships with CPSB affiliates and associates including managing the qualification and licensing programs we offer.
Professionally in the field of organizational creativity and innovation since 1980, he is an experienced trainer, facilitator and presenter in the areas of creative problem solving, innovation and facilitation. Bill has extensive experience designing and conducting training events with a wide variety of organizations and multi-cultural settings. Of particular interest and expertise is the training and coaching facilitators in the concepts and skills needed to make CPS a successful creativity and change management process.

Prior to joining CPSB, he was the Chief Program Officer for the Creative Education Foundation.  For 18 years he served as the Director of the Creative Problem Solving Institute (CPSI), overseeing the development and activities of an international training cadre of over 250 creativity and innovation professionals.

© 2020 by CPSB, Inc.