CPSB’s approach to New Product and Service Development is NOT your typical approach to market research. CPSB’s expertise in creativity and innovation, along with our methods are used to obtain new, deep, useful and valuable consumer insights. Our GEMagination process, discovers consumers’ deep unmet, unarticulated needs, generating substantial revenue by having product concepts in-line with consumer needs.
Discover deep, unmet, unarticulated consumer needs leapfrogging you ahead of your competition
Create product concepts that are closely aligned with consumer needs
Develop a deep well of insights about consumer needs to fuel future product ideas